Addressing Customer Needs The Company primarily pursues a strategy of service differentiation, and secondarily a strategy of cost leadership. Safety: Pottle's Safety Programs have been cited by public authorities as an example for the industry.  Pottle's was ranked as one of the top 20 Best Fleets to Drive for in 2009.  Pottle's is also a member of EPA's Smartway program as was awarded the EPA Environmental Merit Award in 2008.  Pottle's received the Truckload Carriers Association's (TCA) Grand Prize Safety Award for 2004 in the 25 million miles and under category.  This is the highest safety award presented to a member of the TCA.  Additionally, Pottle's received numerous awards as the national level. First, second, and a third place TCA safety awards in the 5-15 million mile category.  Pottle's also received safety awards from Maine Motor Transport Association (MMTA) for the years 1993 through 2008 and were awarded the Grand Trophy Award for Safety in 1995, 2003, and 2006.  This is the most prestigious award given out by MMTA.  Coverage: Providing a high degree of tractor and trailer availability to the majority of the shipper's origin points. Administrative Services: Friendly and courteous dispatchers team up with our truck drivers to generate consistent on-time performance with safety in mind and attention to special customer needs. Ability to meet the shipper's EDI and other critical administrative needs. As new technology becomes available, Pottle's is committed to initiating a wider range of information exchanges with more shippers and building the Company into the information planning process of our major customers. Brokerage Division: Brokerage division is designed to add new accounts and expand on present ones. Our brokerage division can integrate, manage and optimize your loads while helping you gain a competitive edge in your industry. Expanded Service Offerings: Expanding our range of service offerings in designated lanes or for large customers, (i.e. direct store deliveries, offering multiple store stopoffs, service sensitive deliveries, yard switching services, trailer pools and specialized equipment). Premium Service: Guaranteeing on time delivery or other guarantee of special services, usually in return for a higher rate or accessorial charges. Customized or Special Services: Developing a series of special or customized services that meet a shipper's specific need. Equipment Assignments: Providing a weekly, monthly or yearly dedicated assignment of tractors and / or trailers to a customer's facilities.